The Story: Why I Created Zapacard
The road to the current zapacard was a long and somewhat circuitous one.
10 years ago, after selling a market research company I had founded, I was looking around for something new. Having spent years doing the research for small businesses I realised that there were some common issues they faced. One of these was a way to gather and understand data on their customers.
It's possible and even likely that you face the same problems in your business...
- Do you know how many customers are new or repeat?
- Can you tell when that repeat business is slowly reducing?
- Do you know how the vast bulk of customer feel about your service?
Probably not. Because discovering this stuff and putting it into an understandable format is difficult.
But it's what Loyalty Programs were designed to do.
From that realisation, and from learning what was on the market, I though there was an opportunity to help businesses discover this information and use it effectively. So I set out to build it.
I should take a little detour here to explain that before I had the market research company I had spent many years in multinational electronic companies. In fact I had been one of the first employees when two of them were starting up their operations. So I had plenty of experience in developing software and also an interest in processes. This allowed me to take a stab at the problem.
Anyway, back to the story...
With investment from the local Enterprise Board and a Loan from the bank I started development. And a few months later had a working version.
This was an internet-based Loyalty platform. The business could issue physical cards containing a barcode and they simply scanned the barcode and issued points as they wished. It worked fine and initial response was good.
I gradually added new features such as coupons and it even powered some local-shopping and charity programs under different brands.
Operating it means the business had to have a computer and a barcode scanner along with an internet connection. This limited the potential, especially among small businesses.
And then came the iPhone.
The first iPhone was not very powerful but it obviously grew. And when Android was released later the whole industry changed. It took a long time for them to become powerful and for accessing the internet on them to become affordable. But it meant the day of a PC-based system was numbered.
One of the problems with a phone-based system is getting people to download apps. People won't download an app for every business.
But Facebook Messenger is on 90% of phones and is used every day. And it allows automation.
All of which makes it an ideal platform, I thought.
Take the free trial and get your custom QR codes. These are all you need to operate the system. Everything else is worked through Messenger.
Award and Redeem Loyalty points on your own program. Points can be used across all premises in your business or franchise network.
Automatically ask customers for their feedback on their visit. Track sentiment over time and get instantly notified of negative incidents.
A well-designed loyalty program can do any number of things such as build your brand or increase return rates.
Zapacard allows you to run the program that works for you.
How do you know what your customers think? Do you have a system to find out? Or do you rely on gut?
Most businesses collect either the very bad or very good. But zapacard tells you what the majority of customers think, which lets you fix small issues before they become major problems.
It does this automatically and without big intrusion.
Online reviews are now crucial. You can easily ask your happy customers to leave a review. This will increase both your number of reviews and also your ratings.
Our system is designed to be easy from the get-go. Take the free trial now and be awarding points in 5 minutes time.
We will send you some QR codes. All you need to do is print them out and keep them by checkout. No hardware or software required.
Managing reputation across multiple premises is difficult. With zapacard you can monitor and compare customer satisfaction for individual premises. And points awarded in one can be redeemed in another.
Take the 14-day free trial without any credit card. You can use the full power of zapacard during the trial. Then, only if you like, sign up for just $23.95/month.
And cancel at any time you like, no questions asked.
Hassle-Free Customer Retention
SIMPLE FOR YOU
Zapacard uses Facebook Messenger. Theres no software for you to install or manage and no extra equipment to take up space. And it's intuitive to use.
SIMPLE FOR YOUR CUSTOMER
90% of your customers have Messenger on their phone. This means they can join your rewards program without any paperwork. And there are no apps to download or cards to forget!
Knowing how your customers feel and being able to get instant feedback is priceless. With Zapacard you can ask customers for their experience on a regular schedule.
Get notified immediately if it's less than perfect.
Do you have a good idea of your customer sentiment and what to do about it? We will email you a regular report that shows a summary of activity, including feedback. No more having to log in to websites to get overwhelmed by statistics or guess what how your customers feel.